Dondoo logo square


Dondoo is an internet platform that advises vacationers on avoiding cultural fake pas to allow them to impress locals and develop robust reputations in enterprise.

Based in 2019, Dondoo
has two workers who self-fund the enterprise with their full-time jobs in IT.

What’s your 30-second pitch to buyers?

Dondoo tells you what to not do in your journey vacation spot. An online platform stopping awkward moments and selling native traditions, Dondoo helps you stand out along with your fame and win the respect of locals. 

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Describe each the enterprise and expertise points of your startup.

Dondoo is a web-based platform permitting folks to share native taboos and unwritten guidelines from around the globe. Optimized for all gadgets, the platform options hand-picked content material related to any vacation spot with a extremely delicate give attention to locality on a number of ranges – area, nation, state, metropolis and airport.

Customers can use the platform as a search engine in addition to an interactive, user-friendly map. In contrast to many different journey platforms, Dondoo cuts by way of the litter with simple, easy-to-access info. Our companions and journey companies degree up their companies with us. Maintaining smiles on each vacationers’ and locals’ faces gives a lift to your entire trade.

Give us your SWOT (Strengths, Weaknesses, Alternatives, Threats) evaluation of the corporate.

Strengths: Product working reside and being acknowledged; our personal engine with interconnected geographical information; distinctive idea, authentic design and id; increased added worth 

Weaknesses: Lack of sources to completely execute a advertising and marketing technique; presently obtainable solely as net/on-line service with out integration to third-parties

Alternatives: Integrations with third events to enhance their clients’ expertise; world and native alternatives with distinctive help commercial; product enlargement (built-in app, books/movies, interactive video games for youngsters); rising neighborhood and constructing social sustainability

Threats: Social final result not welcome by large journey corporations; troublesome to maintain evolving and develop out there with out exterior help (proceed self-funded)

What are the journey ache factors you are attempting to alleviate from each the shopper and the trade perspective?

Individuals are touring greater than ever and more and more coping with various nations. This may result in conditions by which vacationers disrespect cultures resulting from a lack of know-how about native customs. They fail at worldwide enterprise resulting from poor manners and breaking of norms. They’re embarrassed by fake pas and awkward conditions, and in the end they aren’t welcome by their native hosts.

Dondoo resolves these ache factors by advising folks on completely different customs and norms, serving to them to impress counterparts in enterprise, whereas growing enjoyment, avoiding embarrassment and treating locals like they need to be handled.

So that you’ve acquired the product, now how will you get a number of clients?

We’ll enhance viewers adoption and acquire market place by strengthening model recognition, growing content material and added worth on social networks, getting help from ambassadors with acknowledged attain, and sharing academic movies, infographics and different materials. Relying on funds, we’ll run focused promotions and campaigns to extend word-of-mouth suggestions and make the most of gamification in enriching content material. Finally, nice website positioning construction with helpful content material is the important thing, and we’ve got that.

Inform us what course of you’ve gone by way of to ascertain a real want to your firm and the dimensions of the addressable market.

Now we have all skilled awkward conditions on our journeys the place we’ve got unintentionally disrespected different cultures. We imagine that no traveler needs to disrespect others or lose out on multinational enterprise contracts resulting from a lack of information of native customs. Journey guides and blogs don’t cowl important wants of vacationers; they typically lack info on cultural norms. 

How and when will you make cash?

We’ll make cash from integrations with third events (airways, bookings, companies) that present our content material as a complement to journey paperwork despatched to their clients (commissions). As soon as we get higher traction, we are able to pursue distinctive native commercials and promotions, premium books and printed materials and branded merchandise.

What are the backgrounds and former achievements of the founding workforce?

Till now, we’ve got funded the whole lot from our personal pockets and financial savings. Regardless of having full-time IT jobs, minimal sources and restricted time, having a transparent imaginative and prescient has enabled us to create a worldwide product that’s constantly gaining traction.

How have you ever addressed variety and inclusion inside your corporation?

That’s the essence of our enterprise. In an age when human interplay is fading in significance, Dondoo goals to revive in-person encounters. We assist folks to work together with one another with out worry of unintentionally committing cultural fake pas. We aren’t solely encouraging the range and values of all of the completely different nations, however we additionally nourish them for future generations. We name it social and cultural sustainability.

What’s been essentially the most troublesome a part of founding the enterprise up to now?

Other than self-funding the whole lot and dealing throughout our spare time, the troublesome half began after launching the product. To reach the sector of journey market, making your service stand out and getting found require unicorn-like efforts and sources.

Typically, journey startups face a reasonably powerful time making an affect – so why are you going to be one in every of fortunate ones?

The affect and added worth we offer is priceless and never materialistic. We set off constructive feelings, reward human values and foster respect. Vacationers search minimal, sensible details about their vacation spot to expertise genuine wandering. That is the place Dondoo unites this evolving mentality with a easy but genius idea: what NOT to do in your vacation spot.

A 12 months from now, what state do you assume your startup will likely be in?

We will likely be an alternate and acknowledged supply of cultural info, equipping vacationers with cultural information so they’re prepared to point out respect and pay homage to all the varied nations around the globe. We will likely be built-in in journey companies to extend their clients’ expertise.

What’s your end-game? (Going public, acquisition, rising and staying non-public, and so forth)

Something can occur. Whereas rising and staying non-public could be fulfilling, an acquisition that permits Dondoo to develop would even be a very good choice.

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